articles related to Brut:
http://findarticles.com/p/articles/mi_qn4156/is_20000227/ai_n13946553
http://news.independent.co.uk/media/article62967.ece
http://news.independent.co.uk/uk/this_britain/article1780540.ece
The Metrosexual
This is a relatively new form of Man; a man in touch with his feminine side but is not homosexual!
The metrosexual is generally a city-dwelling, too-cool-for-school type that is sophisticated and careful about his appearance. Refined and proud of his appearance, he probably knows his skin type (unlike many members of the opposite sex), likes to pamper himself, is an expert shaver, uses lots of facial products and maybe even a bit of make-up!
This is often referred to as todays modern man and would be our target consumer.
http://www.sofeminine.co.uk/mag/beauty/d1532.html
http://www.theage.com.au/articles/2003/03/10/1047144914842.html
Make up for Men / Male CosmeticsThis is a niche market that is becoming very popular. Men are constantly striving to look good, so why is the idea of men wearing make up still such a stereotyped topic. Make up has long been associated with girls and gays but attitudes are now changing.
How can we use this BIG idea to change a brands reputation and give it a 'makeover'!?
Here are some articles related to male cosmetics and the increased popularity and market potential:
http://www.cosmeticsdesign.com/news/ng.asp?id=71333-datamonitor-nivea-l-oreal-biersdorf-shiseido
http://www.dailymail.co.uk/pages/live/femail/article.html?in_article_id=450010&in_page_id=1879
http://www.guardian.co.uk/style/story/0,,1995866,00.html
http://www.petitionspot.com/petitions/prettymen
Other male cosmetic brands:
Our main opposition...Jean Paul Gaultier "Le Beau Male"
http://www.jeanpaulgaultier.com/index.php
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