The 'new' brief

The New Brief:

Brief Three: Experience

CHANGE A REPUTATION

THE BIG IDEA: ‘Make up for Men’

Who said that make up was only for girls and gays… why cant Heterosexual men ‘make up’ too?

Make up has long had a reputation and strong stereotyped view that men shouldn’t wear it. These days the barriers between men and women are blurred. Men walk around in skinny jeans and spend more money to look good. Male grooming is extremely popular, as men now realise the need to look their best and take care of their skin.
The UK male grooming market was valued at £685 million by 2004 and is predicted to rise to £821 million by 2009, with a significant amount of that cash going on cosmetics. (Mintel, April 2007)

Mans use of makeup is again becoming common practice in society but why are the selves not yet full of male cosmetics. This is an opportunity that could prove to be very profitable.

As a design team, decide on a brand whose reputation you would like to change and create a launch of its new identity with a range of male cosmetics.

1/ Understand the issues of your chosen brand and identify it’s potential.

2/ What is the big idea?

3/ Who are you targeting?

4/ Demonstrate the best way of connecting with your target audience.

5/ A number of different alternatives for a new identity with a clear recommendation.

6/ Make people inspired and excited by the direction you can take your chosen brand.